Why Web design is important

Web design is the colors, shapes, flavor, sights, sounds, voice, and personality of your web presense. Most web surfers decide in the first few seconds of viewing your site if they want to stick around or hit the back button.

The design of your site should guide users to your content, not distract from it. If the interface is clean and easy to use, visitors will be less frustrated when searching through your pages.

Good web design must keep the general target audience in mind. While children respond well to brighter more primary colors, adults like subtle hues. Older crowds prefer larger easier to read text. Younger audiences may prefer more bells and whistles like added Flash animations while less experienced web users will shy away from them. Make sure you're not chasing away potential customers by designing a site that makes them feel uncomfortable or that isn't easily accessible.

Writing good content for Web

Not only does having good content improve your search engine optimization, it will also greatly improve your relationship with the reader.

Most readers will skim through your content to both save time and avoid eye strain. Having short well formed paragraphs and proper headings will help them find the information they need faster.

Also, placing important key words in your content will allow the users to find your site when using search engines.

What does having a W3C valid site mean?

Artistic Abode designs sites that will pass W3C XHTML and CSS validation as well as be compliant with Section 508 and WAI for web content accessibility.

What all that means is users using screen readers, users who have javascript disabled, images disabled or styles disabled can still search the site with ease. This also means the site is usable across all browsers.